Job description
About Us
Ultimate Group is a global leader in fintech media, marketing and events. As a dynamic house of brands including iFX EXPO, Finance Magnates Summits, REALTYon, Finance Magnates, Investing Live and UF Agency we connect key players across trading, investing, fintech, real estate and financial services. Our integrated platforms drive business growth, industry insight and meaningful global connections.
At Ultimate Group, our core values Innovation, Trustworthiness, Adaptability and Responsibility guide everything we do. We are committed to creating an exceptional employee experience by prioritising our people and cultivating a culture of growth, collaboration and integrity. As we continue to evolve and expand, these values remain central to how we work, lead and succeed together.
Job Description
Job Role: Senior Marketing Manager, Events
Reporting directly to the Head of Event Marketing, the role
is responsible for driving the successful execution of event marketing
strategies that support audience growth, commercial objectives, brand
visibility, and engagement across multiple brands and markets.The position collaborates cross-functionally with internal
departments, sponsors, media partners, agencies, and external stakeholders to
deliver high-impact event campaigns and marketing initiatives.
Key Responsibilities
- Develop
and execute event marketing strategies aligned with business and
commercial objectives.
- Plan
and manage multi-channel marketing campaigns to drive registrations,
audience engagement, and attendance.
- Coordinate
marketing timelines, deliverables, and campaign execution before, during,
and after events.
- Work
closely with internal teams including Sponsorship, Sales, Event
Operations, Design, Content, and Digital Marketing to ensure aligned event
promotion.
- Manage
event communications including email campaigns, landing pages, social
media, PR, paid advertising, and partnerships.
- Monitor
campaign performance, analyse results, and provide post-event reporting
with recommendations for improvement.
- Support
sponsor visibility and marketing deliverables as part of partnership
agreements.
- Manage
relationships with external agencies, media partners, influencers, and
suppliers where required.
- Ensure
all event marketing activities are delivered within budget and according
to deadlines.
- Stay
updated on industry trends, audience behaviour, and competitor activity to
continuously improve marketing performance.
- Manage, mentor, and support marketing team members to ensure high
performance and professional development
• Encourage collaboration, innovation, accountability, and continuous improvement within the team
- Minimum 6–8 years of marketing experience,
preferably within Events, Exhibitions, Conferences, B2B Marketing, Fintech,
Finance, Technology, Media, or related industries.
- Proven experience in event marketing, conference
marketing, audience growth, and multi-channel campaign management.
- Previous experience working for event organisers
is highly preferred; however, candidates with strong client-side experience
managing event participation, sponsorships, and large-scale event activations
will also be considered.
- Strong understanding and hands-on experience
across digital and performance marketing channels, including Email Marketing,
Paid Media & Digital Advertising, Social Media Marketing, CRM &
Database Marketing, PR & Media Partnerships, Influencer & Community
Marketing, and Content & Website Promotion.
- Strong project management and organisational
skills, with the ability to manage multiple projects simultaneously in a
fast-paced environment.
- Excellent communication, stakeholder management,
and cross-functional collaboration skills.
- Analytical mindset with experience in campaign
reporting, performance tracking, and data-driven decision-making.
- Experience
within events, exhibitions, media, or fintech industries.
- Knowledge
of CRM, email marketing, and marketing automation platforms.
- Familiarity
with paid media platforms and analytics tools.
Personal Attributes & Behavioural Competencies
- Ability
to thrive in a fast-paced, high-pressure events environment with tight
deadlines and multiple priorities.
- Strong
interpersonal and relationship-building skills, with the ability to work
effectively across internal teams, external partners, and senior
stakeholders.
- Proactive,
self-driven, and able to quickly take ownership of projects and
responsibilities with minimal handholding.
- Ability
to work independently, take initiative, and confidently manage
responsibilities with minimal supervision.
- Willingness
to remain hands-on and support campaign execution whenever required.
- Strong
sense of ownership and accountability across projects and campaign
deliverables.
- Strong
problem-solving mindset with the ability to adapt quickly to changing
event and campaign requirements.
- Highly
organised with excellent time management and prioritisation abilities.
- Commercially
aware and results-oriented, with a strong sense of accountability and
ownership.
- Collaborative
team player with a positive and solution-driven attitude.
- Comfortable
managing multiple projects simultaneously while maintaining high attention
to detail.
- Ability
to remain calm and solution-oriented during live event environments and
high-pressure situations.
- Flexible
and adaptable to working within international event environments and
evolving campaign priorities.
Requirements
Education:
- Bachelor’s degree holder from a relevant sector (Marketing, PR, Business Administration) will be considered as advantage.
Required Qualifications & Skills
- Minimum 5 years of experience as a Marketing Manager or in a similar marketing leadership role.
- B2B/B2C Experience: Experience in managing both business-to-business (B2B) and business-to-consumer (B2C) advertising campaigns, with a demonstrated ability to tailor strategies to different target audiences.
- Fintech Industry Knowledge: Beneficial to have knowledge of the fintech industry and established contacts within the sector, allowing for more effective engagement with clients and understanding of their needs.
- Industry Trends Awareness: Demonstrated interest in industry trends and a passion for staying updated on developments in the fintech sector, enabling the ability to anticipate client needs and propose innovative advertising solutions.
- Advertising Expertise: Excellent understanding of advertising methods and techniques, with the ability to develop creative and impactful campaign strategies that resonate with target audiences.
- Relationship and Organizational Skills: Possesses strong relationship-building skills, coupled with high-level organizational abilities to manage client accounts effectively, meet deadlines, and exceed expectations.
- Ability to Handle Pressure: Capable of thriving in a fast-paced, dynamic environment, managing multiple projects simultaneously, and delivering results under tight deadlines and pressure.
- Technical Skills: Proficient in computer skills, including MS Office suite, web analytics tools, and Google AdWords, to analyse campaign performance and optimize advertising strategies.
- CRM and CMS Familiarity: Familiarity with Customer Relationship Management (CRM) and Content Management System (CMS) software, enabling efficient management of client interactions and campaign assets.
- Digital Marketing: Understanding digital marketing will be considered a benefit since there are many touchpoints with this aspect.
Personal Attributes and Disposition
- Strong Communication: Able to communicate effectively with clients, colleagues and stakeholders,conveying ideas clearly and persuasively both verbally and in writing.
- Engaging Personality: Approachable and positive demeanour fosters good relationships and interactions with clients and team members, projecting warmth and professionalism.
- Effective Collaboration: Collaborates effectively with team members and other departments to support project goals and ensure smooth workflows.
Benefits
- Annual Discretionary Bonus
- 21 Days Annual Leave
- Health & Dental Coverage
- 5 Paid Sick Days
- Flexible Working Hours
- Work From Home Option
- Early Out on Fridays
- Long Weekend Leave
- Maternity & Paternity Top-Up Allowance
- Complimentary Lunch at the office
- Company Laptop provided