Head of Digital Performance Marketing

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

In this role you will:

• Lead the global Digital and Growth strategy for Crypto Sportsbook and Casino.

• Manage the full digital ecosystem: acquisition, funnels, conversion and retention.

• Oversee all digital acquisition channels (affiliates, paid media, SEO, communities, etc) with clearly defined KPIs.

• Own VIP acquisition through digital channels, private networks and partnerships.

• Develop and scale non-traditional channels such as Telegram and Discord communities, closed influencer networks, crypto opinion leaders and premium sports/crypto media.

• Monitor traffic quality and unit economics (ROI, LTV, CPA) and make scaling and optimization decisions.

• Work with Product and CRM teams to improve funnels, conversion and overall user journey.

• Partner with Design and Brand teams to develop high-converting funnels, landing pages and creatives aligned with brand positioning.

Skills you’ll need to bring:

• Success Metrics: Growth of high-quality traffic and digital revenue.

• Share of high-stakes players and crypto users in total digital revenue.

• LTV growth of crypto users

• Improved ROI across performance channels.

• Stable and predictable conversion across funnels.

• Scalable digital processes and effective cross-team collaboration.

We care about you:

Vacation: Reset. Recharge. Come back stronger.

Sick Leave Allowance: Health is power. We designed the system to support you.

Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.

Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.

Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.

Generation Program: Focused on boosting the potential of children within our families.

Meal Allowance: The boost you need. Built to keep your day running at full power.

Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Other Perks: Thoughtful extras designed to keep your energy, focus, and flow uninterrupted.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.