Sales Director, Events

About Us

Ultimate Group is a global leader in fintech media, marketing and events. As a dynamic house of brands including iFX EXPO, Finance Magnates Summits, REALTYon, Finance Magnates, Investing Live and UF Agency we connect key players across trading, investing, fintech, real estate and financial services. Our integrated platforms drive business growth, industry insight and meaningful global connections.

At Ultimate Group, our core values Innovation, Trustworthiness, Adaptability and Responsibility guide everything we do. We are committed to creating an exceptional employee experience by prioritising our people and cultivating a culture of growth, collaboration and integrity. As we continue to evolve and expand, these values remain central to how we work, lead and succeed together.

As a certified Great Place to Work®, we recognize and value every team member, celebrate their unique talents, and promote from within. At Ultimate Group, you’ll be part of a dynamic, forward-thinking team where your personal and professional growth knows no limits.

Job Description

We are looking for a Sales Director for the Events Division to lead and drive the commercial growth of Ultimate Group’s events portfolio.

The ideal candidate will bring extensive commercial experience within the online trading, fintech, financial services, or adjacent B2B event industries, with a strong understanding of the ecosystem and key market participants.

This role reports directly to the CEO and will be responsible for sales strategy, revenue generation, team leadership, client relationships, and commercial performance management.

Key Responsibilities

Commercial Strategy & Revenue Growth

• Lead and execute the overall sales strategy across the event portfolio to achieve revenue growth, commercial targets, and client retention.

• Own and deliver annual and quarterly revenue targets across all events.

• Establish and monitor clear sales activity and commercial KPIs to ensure consistent pipeline growth and sales execution.

• Develop accurate sales forecasts and provide regular commercial performance reports to the CEO.

• Conduct post-event commercial reviews to identify opportunities, improve performance, and support strategic decision-making.

• Drive sponsorship, exhibition, partnership, and upselling opportunities across the portfolio.

Team Leadership & Development

• Lead, mentor and develop a high-performing sales team through coaching, accountability, and performance management.

• Foster a proactive, consultative, and results-driven sales culture.

• Recruit, onboard and develop sales talent to support business growth.

• Implement structured onboarding, training, and coaching programmes to improve team capability and consistency.

• Set clear objectives and performance expectations for the sales team and conduct regular performance reviews.

Client & Industry Relationship Management

• Build and maintain strong relationships with key clients, sponsors, partners, and industry stakeholders.

• Identify and secure new business opportunities through strategic networking and relationship management.

• Represent the business at industry events, conferences, and client meetings.

Cross-Functional Collaboration & Leadership

• Collaborate closely with marketing, operations, finance, and leadership teams to ensure alignment and successful event delivery.

• Provide commercial insights and recommendations during senior leadership and project meetings.

• Support the continuous improvement of sales processes, CRM usage, reporting standards, and commercial operations.

Requirements

Education & Professional Background
• Bachelor’s degree in Business, Marketing, or a related field.
• A Master’s degree (e.g., MBA) is considered an advantage.
• Relevant certifications in sales, leadership, or financial markets are a plus.

Experience
• 7–10 years of sales experience, with at least 3–5 years in a senior leadership role.
• Proven track record of achieving revenue targets and leading high-performing sales teams.
• Strong experience applying consultative sales methodologies and structured sales processes.
• Experience within the online trading, fintech, financial services, or B2B events industry.
• Experience working across international markets.

Skills & Competencies
• Strong commercial awareness and negotiation skills.
• Excellent communication, presentation, and interpersonal skills.
• Strong organisational and time management skills.
• Ability to operate effectively within a KPI-driven environment.
• Experience developing sales performance management frameworks, including SMART objectives and performance reviews.
• Strong leadership and coaching capabilities.
• Ability to build and maintain long-term client relationships.
• Adaptability, resilience, and ability to perform under pressure in a fast-paced environment.
• Fluency in spoken and written English.
• Strong industry network and relationship-building capabilities.

Benefits

Commission Plan base targetsAnnual Performance Discretionary Bonus
21 Days Annual Leave
Health & Dental Coverage
5 Paid Sick Days
Flexible Working Hours
Hybrid working model (2 days per week working from home)
Early Out on Fridays
Long Weekend Leave
Maternity & Paternity Top-Up Allowance
Complimentary Lunch at the office
Company Laptop provided